As businesses continue to navigate the ever-evolving digital landscape, video content remains a powerful tool for communication, marketing, and brand building. In 2024, corporate video production is set to embrace new trends that will shape how companies connect with their audiences. From animated explainers to immersive virtual reality experiences, these trends will help businesses stand out in a crowded marketplace. Here’s what you need to know about the top 10 corporate video trends for 2024.
1. Animated Explainer Videos
Animated explainer videos are not new, but in 2024, they’re expected to become even more sophisticated and widely used. These videos are an effective way to simplify complex concepts, products, or services, making them accessible and engaging for your audience. The trend is moving towards highly customised animations that align closely with a brand’s identity, incorporating unique visual styles and characters.
Example: A SaaS company might use an animated explainer video to demonstrate how their software can streamline business processes. By visualising the customer journey with animated characters and simple graphics, the video makes the product’s benefits easy to understand.
2. Personalised Video Content
Personalisation has been a buzzword in marketing for years, but in 2024, it will take centre stage in video production. Personalised videos are tailored to individual viewers, making them feel more connected to the brand. This can include using customer data to create videos that address specific pain points or integrating a viewer’s name and other details into the video content.
Case Study: A financial services company could send personalised videos to clients, showing them a summary of their investments and personalised advice on how to meet their financial goals. This level of personalisation not only engages clients but also builds trust and loyalty.
3. Interactive Videos
Interactive videos are set to revolutionise corporate video content in 2024. These videos allow viewers to engage directly with the content, making choices that lead to different outcomes or paths. This trend is particularly useful for training videos, product demonstrations, and customer onboarding.
Example: A training video for a new software tool could allow employees to choose their own learning path, with different video segments explaining various features based on the choices they make. This interactive approach ensures that the content is relevant and engaging for each user.
4. Short-Form Videos for Social Media
Short-form videos, typically under 60 seconds, are becoming increasingly important for corporate video strategies, especially on platforms like Instagram, TikTok, and LinkedIn. These bite-sized videos are perfect for grabbing attention quickly and delivering concise, impactful messages.
Example: A tech company might create a series of 30-second videos highlighting key features of a new product. Each video could focus on a different aspect, such as ease of use, speed, or security, and be shared across social media platforms to generate buzz before the official launch.
5. Virtual Reality (VR) and Augmented Reality (AR) Videos
Virtual and augmented reality are no longer just for gaming; they’re becoming mainstream tools for corporate videos. VR and AR offer immersive experiences that can transport viewers to a different environment or enhance their interaction with products. In 2024, we’ll see more companies using these technologies for virtual tours, product demonstrations, and immersive brand experiences.
Case Study: A real estate company might use VR to create virtual property tours, allowing potential buyers to explore homes from anywhere in the world. This not only enhances the buying experience but also broadens the company’s reach to international clients.
6. Live Streaming and Webinars
Live streaming continues to gain traction as a powerful tool for real-time engagement. In 2024, more businesses will incorporate live streaming into their corporate video strategies, hosting live product launches, Q&A sessions, and webinars. This trend allows companies to interact with their audience in real-time, answering questions and providing valuable insights.
Example: A B2B company might host a live webinar on industry trends, featuring guest speakers and live Q&A sessions. This not only positions the company as a thought leader but also builds a sense of community among participants.
7. Story-Driven Content
In 2024, storytelling will remain a cornerstone of effective corporate video production. Rather than focusing solely on selling products or services, businesses will use story-driven content to connect with their audience on an emotional level. This can include customer success stories, employee testimonials, or brand origin stories.
Case Study: A nonprofit organisation could create a video highlighting a specific beneficiary’s journey, showing how the organisation’s efforts have made a tangible difference in their life. This type of content resonates emotionally, driving engagement and support for the cause.
8. User-Generated Content (UGC)
User-generated content is becoming increasingly popular as brands look to build authenticity and trust. In 2024, more companies will encourage their customers to create and share video content featuring their products or services. This not only boosts engagement but also provides social proof of a product’s effectiveness.
Example: A fitness brand might run a campaign encouraging customers to share their workout videos using the company’s products. These videos can then be compiled into a larger corporate video showcasing real users and their results, adding credibility to the brand’s claims.
9. Sustainability and Social Responsibility Videos
As consumers become more conscious of environmental and social issues, businesses are responding by creating videos that highlight their commitment to sustainability and social responsibility. In 2024, expect to see more corporate videos focused on green initiatives, ethical practices, and community engagement.
Case Study: A manufacturing company could produce a video detailing their transition to sustainable materials and processes, showcasing their commitment to reducing their environmental footprint. This not only aligns with consumer values but also strengthens the brand’s reputation.
10. 360-Degree Videos
360-degree videos offer an immersive viewing experience by allowing viewers to explore the video environment from every angle. This trend is particularly useful for virtual tours, product demonstrations, and event coverage. In 2024, more businesses will leverage 360-degree videos to provide a more engaging and interactive experience for their audience.
Example: A car manufacturer might create a 360-degree video that allows potential customers to explore the interior of a new vehicle model. Viewers can navigate through the video, getting a closer look at the features and design, which can be a powerful tool in the decision-making process.
Conclusion
The corporate video landscape is evolving rapidly, with 2024 bringing a host of exciting trends that businesses can leverage to enhance their communication strategies. From the immersive potential of VR and 360-degree videos to the personalised touch of custom content, these trends offer new opportunities to connect with audiences in meaningful ways.
At Headroom Films, we’re at the forefront of these innovations, helping businesses create impactful video content that aligns with the latest trends. If you’re ready to elevate your brand’s video strategy in 2024, contact us today to explore how we can bring your vision to life.
CORPORATE VIDEO TRENDS 2024
