Corporate filming is a powerhouse of a tool to which businesses can apply the art of capturing such key moments that stand, reinforce brand identity, and even create engaging content for future marketing. A corporate video can be planned very effectively by approaching it with clarity right from conceptualization to delivery. This guide will take you through the step-by-step process of filming a corporate event-from concept through post-production.
1. Pre-Production: Plan for Success
Pre-production deals with that period when ample planning is made before cameras begin to roll. This will lay the foundation that enables a smooth filming day with a first-class end product.
Define Your Objectives: Understand crystal clear why this event is being filmed in the first place. Is this for promotional material, internal use, or social media? The key to your approach depends on what the purpose is.
Location Scouting: This will include going in advance to view an event location, noticing the lighting, space, and audio. Decide on positioning of cameras and how and where they capture all the key moments along with other potential issues.
Shot List Designing: Collate and plan a shot list with the organizers. This would include main highlight coverage, key speakers, audience reaction, networking moments, and many more. Make sure not to leave anything behind.
Gear Up: Decide on what filming might require. Will additional cameras, tripods, lighting kits, or external microphones be needed? Having the right gear in place is important to ensure premium footage.
2. Filming on-the-Day: Capturing the Moment
When the actual day finally arrives, preparation pays off. You want to easily capture this event and not be some sort of intrusive presence to whatever may be occurring.
Arrive early: Set up well in advance of the start of the event. Perform tests with camera angles, sound levels, and lighting so you'll know everything will be ready by event time.
Capture Candid Moments: As much as your shot list will drive you through the key points, do not forget to capture the candid shots. These unscripted moments give a more human feel to corporate videos of events and tend to make them more engaging.
Adapt to Changes: Rarely does a live event run just as it is supposed to. Be flexible, adapt, and plan accordingly for changes that will most likely alter your shooting style due to a change in schedule or something not on your scene sheet.
Audio is Key: More for speech or presentations, make sure to get the clearest audio. This can be done with wireless microphones or direct feeds from the audio via the soundboard to reduce ambient noise.
3. Post-Production: Shaping the Final Product
Filming complete, editing can now commence. This is where it all comes together, and you'll be able to make a shiny and interesting video.
Organize Footage: Go through all the footage and label or organize each clip according to the shot list you've made. This will save so much time in editing.
Editing for Impact: Tell a story with your video. It should be as short as possible, long enough to showcase impactful moments. If the event is long, you might want to create a highlight version as well and publish both.
Brand Identification: Brand the footage with your company identity. Add lower-thirds, logos, and branded color schemes so the video looks like all of your others in uniform.
Adding of Music, Transitions, Captions: Adding music, transitions, and captions to the video where necessary. This would be the stage when equalizing of audio levels and any inconsistencies in visuals should be fixed.
Conclusion
Filming at corporate events is among the most exciting means of capturing a brand's message, among other key moments, for a greater audience. A proper step-by-step process involving pre-production planning, filming on the day, and editing in post-production will see you well on your way to an engaging and well-told final video of the event.
When you do the right preparation and pay close attention to details, your corporate event videos will be ones to remember, as they leave an unforgettable memory among all viewers, thereby developing a content library for your business for years in the future.
