HOW TO GET VIDEO CONTENT TO SELL FOR YOUR SALESPEOPLE

This hectic world isn't a luxury for salespeople, however, video's a game-changer. Video helps salespeople break through, build trust at warp speed, and convey sophisticated ideas in ways that really resonate. And it only does this when your video content sells for your salespeople, not sitting on your shelf somewhere.

So how do you create video content your salespeople are going to actually utilise—and close more sales? Let's get cracking.

1. Get Your Sales Team Involved Early

Connect with your sales team prior to actually recording anything. They are out in the field, after all, and know a bit about what your prospects are interested in hearing. Get this question out to them:

What are prospects most frequently asking?

When do prospects typically fall out of the sales process?

Are there any myths surrounding our product or service?

What are the features or benefits that prospects like?

What is the one thing you would prefer not to explain repeatedly?

Not only will this make you create videos that truly solve real sales problems, but it'll make your salespeople more open to them. They helped you produce them, you know!

2. Produce Videos That Fix Sales Problems

You now know what your salespeople need, and you can make videos that actually move deals. Here are a few ideas:

FAQ Videos

All sales teams have questions they answer on autopilot. Instead of making them do it the hundredth time, create short, interesting FAQ videos. Not only is this efficient, but it also provides consistency of messaging.

Product Demos

An amazing demo video shows what words can't. Show your product or service, highlight key features, and allow prospects to see precisely how it solves their problem.

Customer Testimonials

There's nothing that's more effective in building trust than a happy customer testimonial. Testimonial video gives the new customer the assurance to act.

Pricing & Cost Breakdown Videos

Transparency in prices is wonderful. Prospects enjoy it, and an explained pricing video can disqualify non-qualifying leads and push serious buyers down the buying pipeline.

Personalised Sales Videos

Welcome your sales reps with the ability to send a video greeting as an alternative to email. A personalised, short video introduction or follow-up greeting will be the highlight in becoming a difference maker.

3. Keep Videos at the Ready and Within Sight

Don't make your salespeople rummage through folders or wait for sign-off by the marketing department to embed a video they will definitely use. Give it conveniently:

Host all videos centrally (Wistia, Vidyard, Vimeo) so it is readily accessible.

Embed within email and CRM so that it is integral to the sales process.

Create variations to suit many industries or types of customers.

Forfeit video templates so the sales reps can easily tailor message.

4. Track What's Working and Improve

Video is not a 'set it and forget it' campaign. Track important metrics to know what's working:

Watch Time & Engagement: Are individuals really watching the whole video?

Click-Through Rates: Are videos driving response and action?

Conversion Rates: Is the viewer of the video more likely to be a customer?

If not, mess around! Try shorter videos, mixed messaging, or an interactive format.

Final Thoughts

Video, if done right, can be very useful sales team. By creating content that answers all possible questions.

Struggling to produce sales videos that actually sell? Contact us today at Headroom Films, and let's make something that really talks.