Sometimes, coming up with new content in corporate video production involves much time and investment. Well, a little creativity, and old footage can be turned into fresh and new content. At Headroom Films, we believe in making the most of your resources. Here are some of the innovative ways of repurposing your old footage so that your investment pays off for quite a long time.
1. Creating Highlights from Past Events
The simplest of ways to breathe new life into old footage would be to create highlight reels from the events that have taken place over time. Be it a corporate conference, product launch, or even a day out for team building, compiling the best moments will result in a vibrant video showcasing your company culture and achievement.
These highlight videos serve perfectly to be shared on social media or embedded in newsletters as one of the ways to remind your clients and stakeholders about the vibrancy and activity happening with your brand, all in an engaging manner.
2. Social Media Compilations
Now, with the digital world going as fast as it does, content must be brief. Leverage your footage and start working with short-clip compilations destined for all types of social media platforms-screen behind-the-scenes views, employee testimonials, or product demonstrations.
At Headroom Films, the edits are done to suit each platform precisely. That way, one is able to optimize your content for maximum engagement. Not only does this save time and resources, but it gives your brand more visibility across channels.
3. Re-Editing for New Narratives
Another great approach is to edit old footage into new stories. As your company changes, the stories you tell change. You can repurpose videos that have already been shot to retrofit them into current themes or goals, such as sustainability, innovation, even customer success.
This would include footage filmed for a product launch several years ago, which could be reedited to focus on your company's quality and innovation focus, which would still be relevant today. This will not only maximize your investment in video production but also keep your content fresh and engaging.
4. Internal Communications and Training
Other valuable uses of the footage might be internal. Repurposing corporate videos for training and onboarding allows for a better experience of a new employee to learn and get used to the routine. Using small clips from previous presentations, interviews, or team events may give a better contextualization and a more relatable atmosphere in which to connect with the culture and values of your company.
At Headroom Films, we value a coherent corporate culture, and footage of external communications used internally goes a long way in meeting that objective.
5. Building a Library of Content
A library of versatile footage builds a reservoir from which one can easily pull for projects in the future. We try to think with every client about what they shoot and how it may be used later as part of our corporate video production services.
This could include behind-the-scenes footage, customer testimonials, or product demonstrations. A library like this will bring flexibility and options to be creative with forthcoming projects while making your initial investment work harder for you.
6. Engaging Customer Stories
Customer testimonials and success stories are always some of the strongest arrows in the corporate video production quiver. If you already have footage from previous shoots of your satisfied clients telling their success stories, now is the time to start re-editing this material into new promotional videos. These engaging narratives can be shared on your website, across social media, or during sales presentations with a view to building credibility and trust with potential clients.
It's far more convincing to a new customer than any sales pitch or catalog listing to show real people and positive interaction with your brand.
Repurposing footage is one of many strategies in corporate video production. At Headroom Films, we help businesses get more from their video content. By using past footage in a creative manner, you're still able to engage an audience and effectively get your brand's message across.
Contact us today and let us show you just how to make that old footage into gold!
