It is amazing to know just how much good corporate videos can bring in terms of brand awareness, audience engagement, and proper relay of your message. Below are considered some of the best practices that will help guide the process of corporate video production.
Understanding Corporate Videos
Corporate videos come in handy for many different purposes in business, ranging from marketing and branding to internal communication. They enhance the delivery of information with effectiveness, build credibility, and improve SEO rankings.
Types of Corporate Videos
Brand Videos articulate your company's identity, values, and mission. Brand videos represent a way to establish brand awareness with your audience and speak with them on a deeper level.
Recruitment Videos: A showcase of your culture, values, and work environment that will help attract potential employees. Showcase employee testimonials and day-to-day activities which make working in your company attractive to the job seeker.
Promotional Videos: As the name goes, these are done on a particular product, service, or event. They are used to spark interest, drive sales, or ensure attendance. The best promotional videos have great visual appeal and incorporate strong calls to action.
Training Videos: These videos are usually utilized for recruiting new workers or offering further training. This is an effective method of ensuring consistent delivery of information and can be repeated multiple times without wasting any more time or resources.
Testimonial Videos: This is powerful-real customers, happy customers. By showcasing actual success stories and experiences of using your product or service, such videos build trust and credibility.
Best Practices
Know Your Audience: It is but basic to know the preference and interest of your target audience. Knowing their pain points aids in creating video content which will obviously meet their needs and expectations. This will ensure your message resonates with them and drives the desired action.
Keep It Short: Attention spans are really short, especially online. If possible, convey your message in less than two minutes. This helps in sustaining viewership and effectively communicating your key points.
Ensure Professionalism: The production should be of quality. It should not have muffled audio or blurred visuals, but it should be clearly edited. A polished video ensures that it reflects the best about your brand and helps in building credibility.
Include Audio and Visuals: Use graphics, animations, and text overlays to reinforce the spoken word. These ingredients baked into your video can make it even more entertaining in helping drive home a message.
Legal Considerations: Take proper licenses for everything involved in your video creation-music, images, or footage. Protect any confidential material and take all permissions to keep legal hassles at bay.
Distribution Channels
Social Media: YouTube, LinkedIn, Facebook, Instagram, and Twitter can be considered the targeting areas for this wide coverage. Based on the unique format and audience preferences of the different platforms, edit your video accordingly.
Email Marketing: You can add videos to an email marketing campaign as a way to increase open rates or engagement. Keep your video short and relevant to context.
Company Website: Hosting your videos on your website, especially on specific landing pages, can increase the level of engagement as well as search engine optimization. Ensure the video is easily located and relevant to the content of the page.
Video Hosts: Vimeo and Wistia provide in-depth analytics and customizable video players to offer a deeper understanding of viewer behavior to optimize your videos.
Paid Advertising: You could extend the scope of your video through paid advertising options like Google Adwords and social media. This way, you will have the option to selectively choose what kind of audience you would want to see your video.
Collaborations and Influencers: It allows you to reach a section of the audience that was not in your target zone. An influencer can add to the credibility of your brand and expand your reach by sharing your video with their followers.
Conclusion
By following best practices and considering a myriad of distribution channels, effective corporate videos can be developed that elicit the desired communication and engagement from the audience. A high-value video production and well-thought-of distribution strategy will lead to only one thing: an increased presence of your brand and bringing about effective outcomes.