Perhaps the only givens in today's frenetic world of architecture and building design are speed and change. Social video continues to take the reins and evolve into one of the major players in engaging clients, showing projects, and securing new business. Looking to amp up your digital marketing strategy? Here are five customized ways to leverage social video:
1. Create Awe-Inspiring Visual Stories
Architecture and construction-it's all about the visuals. Create great project stories with social video, from concept to completion. Showcase your innovative designs, advanced construction techniques, and attention to detail within a visually stimulating video format. Whether it's a time-lapse of a building rising or a virtual tour of a completed project, let your creativity shine through every frame.
2. Tailor Content to Each Platform
Each of the social media platforms offers different target audiences and kinds of content. So, make sure to tailor your social videos regarding peculiarities: for example, share on LinkedIn videos that talk about profound knowledge and thought leadership in the industry, while on Instagram let the audience be charmed by the visual beauty of short clips from your newest projects. By making the content personalized and developing it specifically for the culture of each platform, you enable higher engagement and exposure to more viewers.
3. Feature User-Centric Content
Demonstrate user-generated content that showcases the difference your work is able to make. Encourage clients to speak about experiences with your firm through direct testimonials, project walkthroughs, or before-and-after transformations. The more you bring your clients forward, the more you can develop a sense of trust and credibility, and actually show what your services can achieve in the real world.
4. Encourage Interactive Engagement
Make your social video content more interactive and engage your audience better with the medium. It could be in the form of anything from live Q&A sessions, virtual tours, or even interactive design workshops where viewers get to interact directly with your team. Such two-way communication helps you connect better with prospective clients and turns your firm into a partner they can trust for their projects.
5. Measure and Refine
Keep tabbing the performance of your videos; that would more than likely let you know what kind of content best fits the taste of your audience. Keep an eye on how many views they receive, how many likes and comments they get, and their click-through rate to get an idea of how your videos are doing. Use this information as a starting point to further develop your content approach by prioritizing topics and formats that yield the greatest level of engagement and conversion.
Instead, it's going to let architects and building companies strengthen their brand by establishing credibility in their markets and thus enable them to gain trust, educate customers, drive sales, and build their businesses. You can do this with compelling visual stories, customizing the content on every different platform, showcasing user-centric content, fostering interactive engagement, and measuring performance to unlock the full potential of social video in your digital marketing strategy.
Time to supercharge your digital marketing? Unlock the power of social video and begin to make your firm stand out from a sea of look-alike competitors.
